Marketing Insights and thoughts
Here you can find my thoughts and opinions on developments and trends in digital Marketing, SEO, PPC and website management.
4 tips for getting the most out of your marketing freelancer
05/22/2026 | by Liam Donoghue
Bringing in a freelancer to your business can be a daunting process. Especially if you’re running a small startup where...
Read More →
Creating harmony between your SEO and PPC team
05/19/2026 | by Liam Donoghue
We’ve all been there. Pouring over our marketing reports only to find that we’ve been bidding on a search term...
Read More →
Will Google Perspectives boost or break SEO
02/09/2024 | by Liam Donoghue
Search never stays the same for long. The SERP is constantly evolving and so are our searching habits. SEO has...
Read More →
Is copy dead? Should rich media be the future of your SEO strategy?
01/18/2024 | by Liam Donoghue
Content is king. It’s one of the enduring tenets of SEO. No matter what happens in the SERP or wider...
Read More →
Making the case for content in 2024 – why bother with SGE on the horizon?
01/08/2024 | by Liam Donoghue
To paraphrase 90s one hit wonders Smash Mouth “The SGE starts coming and it don’t stop coming”. It’s definitely coming...
Read More →
Where are Large Language Models on the Gartner Hype Cycle and how can this information help SEO’s plan their strategies in 2024?
01/04/2024 | by Liam Donoghue
FYI, I think LLMs are here on they Hype Cycle. If you’re in a rush and want to find out...
Read More →
SEOs! Stop taking Google’s advice so literally
11/22/2023 | by Liam Donoghue
Danny Sullivan, Google’s Search Liaison, recently shared the deck and notes he used to present a remarkable talk at BrightonSEO...
Read More →
Stop fretting about imaginary algorithm updates – you’re worrying about the wrong thing
10/10/2023 | by Liam Donoghue
“Big drop today. Started the day with -50% again and it didn’t get better so far” Take a peek at...
Read More →
Search generative experience and the new SEO battlefields
09/09/2023 | by Liam Donoghue
Search Generative Experience (SGE) is on the horizon for UK brands. Some are wishing it’d never arrive whilst others are...
Read More →
Supercharging search with generative AI: what does this mean for SEO?
05/31/2023 | by Liam Donoghue
The robots are taking over. Well, that’s certainly what it looks like if you’ve browsed any tech, marketing or business...
Read More →
